Snapchat Ads for iOS 14 Changes

One of the most significant updates is called AppTrackingTransparency (ATT), in which apps must use Apple’s permission system (or ‘modal’) for users to opt-in to tracking across apps and websites owned by other companies.

Snapchat plans to show the tracking modal to users and continue to collect IDFA for Opt-in events on iOS 14. Snapchat will account for these changes with several recommended preparations around campaign management as well as new product capabilities.

Trust is of the utmost importance when building services intended to empower people to express themselves, live in the moment, and communicate with close friends and family. So when it came to building our advertising business, our mission was to extend that trust to Snapchatters and businesses and the way they connect.

Snapchat’s goal is to ensure that Advertiser’s are informed and prepared for the upcoming ATT requirements. Below are comprehensive, actionable preparation guides to help you along the way specific to how you advertise on Snapchat.

Credits: Excerpts from Snapchat Blog

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