The Purpose.

If you ever encountered a problem when other people in your team were not aligned or there was no unified process, this article might help you address this issue!

After 9 years of experience working in studios, outsource, product, consulting companies and even trying to build my own startups, I came up with a simple classification of project phases and designed a Triple Loop Product Lifecycle.

Its purpose is the creation of an aligned high-level view with all main project phases for a business goal project type. This way, competencies like business, design and technologies are able to map their activities and deliverables.

The goal of Triple Loop Product Lifecycle is depicting the progression of a project from idea to a solution, where the main focus is on learning and measuring the results.

Nowadays the market is competitive and things are becoming more complex. Each of these phases has its own goals, activities, deliverables; involves various specialists to deliver valuable decisions filtered on each step through multiple iterations. We are only going through the product stream (business goal project type).

Here is the preview of how it works:

On the animation above, each circle represents one iteration that can happen repeatedly. Additionally, collected during an iteration results won’t necessarily be inherited by the next circle…

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