How To Turn Your Product Into A Viral Sensation

Removing the guesswork from the question of “how to go viral?”

We all see them. Those companies with products that seem to sell themselves… They have a secret sauce; something that’s going on that just makes their products so much more engaging than our own.

These companies make us jealously look at our own products and wonder “How?”

How do some products seem to take hold in the market and spread effortlessly, while others don’t? It’s a good question and one worth answering. Let’s take a moment to dig a little into the subject of product virality and impart some pertinent insights that will help you turn your products into viral sensations.

First off, there is a definite science behind product virality. It comes down to a few key points.

Let’s first explore the concept of the viral coefficient and what this means for virality.

A viral coefficient is a number that describes how many new users a company’s existing users are bringing to the company. It’s a KPI that allows companies to quantify, track, and control for activities that encourage product adoption and customer acquisition.

It’s calculated using the formula:

VC = R x CR

Where:

R = Average referrals per customer

CR = Average conversion rate of referrals

To make sense of this it pays to look at an example.

Let’s say we have a company that is looking to understand it’s viral co-efficient as part of its growth planning strategy.

The first thing they must do is find R.

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