How social media complements sales

By helping your business connect and engage with your customers.

A lot of small businesses are still not convinced that social media can help them close more sales.

Traditional advertising and sales help you move product. Today, you need more.

Your prospects have a wealth of options at their fingertips.

And a plethora of businesses bombarding them with sales messages.

Social media levels the playing field for you.

How?

By giving you several touchpoints to interact with your customers without being intrusive.

You can ensure top of mind for your business by:

✔ Engaging with your audience’s Instagram stories and posts

✔ Sharing their content that might be relevant to your audience

✔ Answering questions in social media groups and forums

✔ Posting content that helps them understand you

✔ Establishing authority in your niche

✔ Responding to their comments and questions on your channels

✔ Sliding in their DMs with a value add (not spamming)

✔ Humanising your brand

See, even the best salespeople don’t have all these touchpoints available to them all the time.

This, my friends, is marketing on steroids.

Social media is no longer a “nice to have”.

It is an essential part of your marketing strategy.

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