Farewell.

In the last leg of our four-hour Board Meeting on June 23, 2020, I played this video; in my mind the only decorate way of announcing one of the hardest decisions of my life. As I turned back towards…

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The Complete Beginners Guide to Digital Marketing

The Complete Beginners Guide to

Digital Marketing

Are You planning to Learn Digital Marketing?

Then You are in the right place all your doubts will be solved Here… what is digital marketing, how does it work and What are the career opportunities in Digital Marketing.

What do You mean by Marketing?

In Ancient time due to lack of the common unit currency people use to exchange. E.g. If a person A has rice and B has Wheat but B requires Rice and A required Wheat. The A and B Would be having a mutual understanding and will exchange the items which they are required of this is what we called as a Barter system.

Now the time has changed people exchange the product with the valuable currency. People started selling and buying the goods and started promoting the product so that they can introduce the product Infront of the public.

As the year 2020 has changed our life many changes being occurred in our lifestyle Work from Home and Online Shopping etc… The 21st century contains more technology there are many careers which has got the end and the new opportunities are growing in our day to day life.

New Opportunities like Blogging, vlogging and affiliate Marketing etc are the opportunities that are being grown. A survey by CAGR has found that the data consumption was 71,67,103 Million Megabytes in 2017 and by 2022 the data consumption will increase to 10,96,58,793 Million Megabytes. Now as the technology has been increasing in our day to day life. The mode of Marketing has been changed to Digital.

Why Digital should opt Why Not tradition Marketing?

As we are in the 21st century every one carries powerful Gadgets with them. Marketing would remain same but the way of approach has been changed e.g., There was a time when we use to visit door to door to sell our products and we use to publish advertisements in the newspapers but now the time has changed people are on social media platforms like Facebook, Instagram, Twitter etc. Through the mode of social media now the products are being promoted and being sold Only.

The requirement of skills:

Communication skills are needed to speak appropriately with a wide variety of people whilst maintaining good eye contact, listen effetely and share your ideas. Through communication skills can also ensure that you can manage interactions with the organisations and business. The top communication skills are

• Listening

• Non-Verbal Communication

• Communication and Clarity

• Friendliness

• Confidence

• Empathy

• Open-Mindedness

• Respect

• Feedback

• Picking the right medium

The 7 principles of Marketing are

• Price

• Place

• Promotion

• Product

• Positioning

• People

• Packaging

The above principles help the marketing team to serve the consumers better way as these help them in deciding the customers are from which category and with the help of the above principles, they improve the product quality and service.

The Impact of Economics on Marketing:

The economic situation of the market Impacts what you offer and how you present it to your customers. The local economic influence how to approach the customers and the international economy focus on the product manufacturing and Shipping it around world-wide. The Marketing helps the organisation to grow up with the help the company revenue increase and this helps the economy to grow, as the company grow it expands the services and with the help of that job opportunities grows. The company while launching the product they will have the cost estimation and the production cost of the product and the channel through which they are going to sell the product. Local manufacturing helps the GDP to grow. The Gross Domestic Product helps the organisation to know the economy and the growth rate.

Direct Response Marketing

Direct response marketing is a type of sale technique that is used to evoke the spot response from the customers. The Modes of the direct response Marketing are Emails, Online Adverts and Flyers etc… These days the direct response Marketing is growing vast. The direct response marketing in this as there is no third person involved in the organisation will be offering many varieties of products with great price deals. E.g. Online courses and beauty products, etc. In this process, the online adverts track and do follow up and finally sells the product. In these processes you will be earning the more profits there would not be any mediator and seller, you will be the whole and sole proprietor of the business. The least you send is to promote your business remaining would be your profits. Let’s take the target of earning the target of 1crore milestone. The below bar graph shows the e.g. of the cost of the product and the customer required the target.

Benefits of Direct response Market:

• Generating Immediate Return of Investment

• Trackable performance

• Measurable Outcomes

• Targeting a specific audience

The CATT Marketing Funnel

CATT is a sales funnel that will help you to build the mass trust of your customers with the help of Digital Marketing.

The CATT Means

C-Content

A-Attention

T-Trust

T-Transactions

As the Online platform is increasing and people are worried about the frauds that are occurred around us. The Above funnel helps us in dealing with the customers, here we need to build good content and has to work on specific things so that we can bring the customers attention at one place and once they started trusting then they would be always with you. During the initial stages, they might be many issues but we need to work on so that the customers can have Mass trust of us.

Here the N means Niche which you love to work on. Your Success and wealth depend upon the niche you select. The niche can be selected based on the interest you have on or the experience you

What is Integrated Digital Marketing

Integration Digital Marketing is the integration of Multiple Marketing Strategies, in this process, we will be not depending on the thing we will be focusing on all the different marketing platforms like e.g.

• Web development or Design

• SEO or SEM

• Social Media Marketing

• Paid Advertisement

• Email Marketing

The Benefits of having all the things at a time this helps the organisation to track the right customers through different medium of platforms and this the customer gains the trust of the Product and gives the preference to the product.

Personal Branding

Personal Branding is a conscious and effort to create the influence and public Perceptions of an individual by positioning them as an authority in their industry. Personal branding plays an important role in the journey of the organisation and through this, there would be reputation and trust that grows in the market.

Tips for Developing Personal Branding

• Figure out who you are

• Determine what you want to be known for

• Define Audience

• Research your desired Industry and Follow Experts

• Ask Informational Reviews

Conclusion

The people are adopting the changes and are moving towards the digital platform. Digital Marketing will be the next boom in the market. The papers and formal use channels might not grow your business as much as the digital stream does. As it reaches every corner of the world. So, my suggestion would be offline the organisation should be focusing the digital marketing for the long run of the organisation.

Farewell.

The Complete Beginners Guide to Digital Marketing

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