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UNDERSTANDING UX RESEARCH

In design thinking process research is a task that happens from the idea conceptualization (ideation stage) till the stage the product is fully designed (Product building Stage) and even beyond (After Product Development Stage). It is one of the most important skills a product designer needs to master.

Research in UX Designing is very important but has a been a lit underrated and mostly not mastered, most designers do guesswork just so they can go pass this stage but I hope this write-up can help step down the aisle mostly intern and junior level UX designers face in their research while coming up with designs and features in their Case Study.

In designing or coming up with a product, research is needed to come up with appropriate product the users will be comfortable using and will find easy use and navigate through.

Research can simply be put as the science of verifying information, the art of constructing quantifiable questions and the process of identifying solutions through the science and the art.

Research can also be seen as the process of collecting and analyzing data to answer questions, discover new facts, or improve an understanding of a subject. In UX Research, it’s used to learn about people and their needs in order to create products that meet those needs. This process typically involves gathering data from a variety of sources, including surveys, interviews, observations, and document reviews.

To conduct effective research, you need to know what you’re looking for. You should also be aware of the limitations of your research methods (such as sample size) and how they affect the results you get.

Though there’s no distinct way of classifying research when it comes to ux research, however in this article, UX Research has been divided

mainly into 4 categories, namely;

1. Based on Source

2. Based on Result

3. Based on Time

4. Based on Need

1. Based on Source: This has to do with where the information gathered are originating from, if it’s directly from people whom have had firsthand experience, it’s known as PRIMARY SOURCE and if it’s basically from other sources such as online resources or previously found information, this is known as SECONDARY RESEARCH

BASED ON RESULT: This has to do with what type of outcome that is provided by the research, it can be an outcome that shows number (number of people hoping to have a new solution to the same problem, number of solutions available etc), this is known as QUANTITATIVE RESEARCH but if it provides answers to how users feel about a solution or a situation (the feelings of target market) such as how they feel when they were unable to solve a problem and how they feel when they were able to solve a problem after an upgrade etc, this is known as QUALITATIVE RESEARCH.

3. BASED ON TIME: This deals with the period of product life cycle when a research was carried out. When a research on a product is done before the product is produced it’s known as PRE-LAUNCH RESEARCH but if the research is done after the product has been launched but for the purpose of understanding the users and need to improve on the product, it is known as POST-LAUNCH RESEARCH.

4. BASED ON NEED: This is a research defined based on what purpose it is needed for, it could either be;

1. Market Research

2. User Research

1. Market Research: This is in-depth findings carried out to help product managers, product designers and business developers get a full grasp of the industry the product that is being built belongs to. It help to give answers to questions such as;

1. How big the market is i.e Population of product users, worldwide, in the continent and within the country (locally).

2. The Value of the market i.e how much is the total market worth, worldwide, within the continent and the country.

3. How much is being generated in the industry worldwide, within the continent and within the country.

4. The growth rate from previous years and growth forecast for years to come.

5. Prospect that permits or give room for growth locally

6. Difficulties being faced in the industry within the country

7. Prospect within the targeted population in the market.

This type of research makes use of quantitative research, qualitative research and secondary research.

User Research: This is an in-depth findings carried out to help product managers and product designers get an holistic understanding of how the targeted market (population) behave and see the problem the business is meant to solve. It helps to also define if what type of solution will work and which will not work and most importantly, it helps to provide an understanding of the problems and difficulties the targeted population is having in a particular area the business is trying to users solve and these goes beyond number and behaviours it also deals with how the targeted market react to colours, shapes and so many other factors.

This type of research is more of a qualitative research, quantitative research and Primary Research, it ask questions such as;

1. What is the targeted Demography;

Gender

Age

Level of Education

Occupation

2. Solution finding questions such as;

What are the problems that’s being faced?

If there are different solutions currently;

Which of them do you use in solving the problem?

3. Why do you prefer it?

What are the problems faced with the current solution

What would you want fixed (if there’s current solution)

What would you want in the solution (the solution being built)?

These questions help to develop a complete understanding of the problem which can be used to draft out User pain point, User persona, User story etc.

#UXWRITING #UXRESEARCH #UIUX #UXDESIGN #UIDESIGN #UXDESIGNER #UIDESIGNER #RESEARCH

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